Sports data and content supplier Sportradar has reported an increase in its delivery of sports content and coverage despite the lack of live sports globally due to COVID-19.
Despite the global shutdown on live sports, Sportradar’s Live Odds coverage is up 30%, while Live Data is up 20% compared to this time last year, largely driven by its addition of alternative content and diversified products.
April has also seen an 11% increase in available sports content compared to the same period last year, with the sports data and content supplier offering coverage of approximately 24,000 matches in total worldwide.
In response to the ongoing pandemic, Sportradar has launched a number of new products, including an AI-driven simulated reality; virtual sports; live sports tournaments; electronic leagues; and numbers betting, including 10,400 draws per week from over 165 real state lotteries worldwide.
Sportradar’s Chief Executive Officer Carsten Koerl said: “Innovation is the cornerstone of our company. During this time, we have been able to quickly adapt to change and constantly evaluate and re-evaluate the products and services we are offering.
“We’re pleased to have been able to utilise our technological expertise, comprehensive sports data and sports partnerships across the world quickly to continue to help our customers deliver entertainment and engagement with additional live content and coverage.”
Carsten Koerl will deliver the opening keynote address at the inaugural SBC Digital Summit on Monday April 27th at 9.15am BST / 10.15 CEST.