SBC News Voice of the Sports Betting Industry
AllSported, a trading solution from Spotlight Sports Group, has strengthened its made-to-measure pricing offering with the addition of greyhound racing.
The pricing and risk management specialists will now offer its application programming interface (API) for greyhound racing. Prices will be constantly updated by the API, with changes based upon market movements and wagers placed on a greyhound.
Price changes are then sent to operators via the advanced push API, giving the customer more control of their pricing structure and an enhanced user experience.
Speaking about the trading expansion, AllSported Head of Trading Alan Casey discussed the confidence AllSported gives punters when it comes to their pricing strategy. He said: “Our made to measure prices are just that, they are produced to our customer’s needs.
“We manage the risk providing them with enhanced prices and offers leading to an improved betting experience. With a greyhound race typically every four to five minutes, our advanced algorithms mean clients have peace of mind that the price of each dog is correct based on the markets.”
At the end of March, AllSported committed to addressing the shortfall in live horse racing content by launching a new risk-managed trading service tailored towards international racing.
The firm sought to maximise the racing still taking place in Hong Kong and the US, in order to help betting operators retain their audience and increase engagement when racing resumes.
