Keeping audiences entertained during lockdown, Paddy Power has become the first bookmaker to launch a comedy mini-sitcom series titled ‘The Mascot’, which will be broadcast across its social media profile.
The four-part sitcom scripted by Noel Slevin and Steven Quick of Paddy Power’s Social Media team follows ‘Frank the Dinosaur’, the former disgraced mascot of Basildon Athletic FC.
The Mascot has been directed by acclaimed comedy director and actor David Schneider, best known for his award-winning work on hit series ‘The Day Today’ and ‘I’m Alan Partridge’.
Paddy Power premiered the first episode of The Mascot this weekend, gaining more than ‘a million views in less than 48 hours’. The second instalment will be launched this evening.
The Mascot was filmed and produced last year by That Lot, with Dartford FC’s Princes Park stadium used amongst its shooting locations.
Jack Wilson, Head of Content & Channels at Paddy Power, said: “Anyone with even a passing interest in football will know that the real stars of the sport are the mascots – so we wanted to take fans behind the scenes to see what their life is like away from the pitch.
“Unfortunately, that wasn’t possible, so we just had to imagine what it might be like instead. We hope it gives our followers a smile, and an escape from the news updates for five minutes or so.”