William Hill names new CFO and COO

William Hill has strengthened its senior leadership team after confirming the appointment of Matt Ashley as the new Chief Financial Officer (CFO) designate, and Stephen Parry as inbound Chief Operating Officer (COO).

Ashley is due to join the company and be appointed as an Executive Director to the William Hill Board on 6 April 2020, and will take over from Ruth Prior who will step down on 15 May 2020.

Prior to joining William Hill, Ashley gained FTSE 250 CFO experience at National Express before leading their North America business as President and CEO. Most recently, he held the position of Group Business Development Director.

He has also held the position of Director of transport, infrastructure and listed companies at Deloitte LLP.

The appointment of Ashley sees William Hill fulfil its executive search for a new CFO, following Adrian Marsh’s u-turn on joining the FTSE250 betting group last month.

Designate COO Parry is set to join William Hill later this year, moving from competitor Flutter Entertainment where he served as Integration Director, leading tech synergies and transformation projects attached to the approved Flutter/Stars merger transaction.

CEO Ulrik Bengtsson said: ‘These two key appointments reinforce our focus on building a high calibre team. Matt and Stephen bring significant strengths to the Company. Matt has a wealth of international financial and US experience as well as being an experienced CFO of a FTSE 250 Listed company.

“Stephen comes with a first-class track record of driving digital change, operational focus and customer experience in senior roles at Vodafone and Flutter. I look forward to welcoming them both to William Hill.’

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