SBC News Voice of the Sports Betting Industry
Polish bookmaker STS has announced an extension to its agreement with Futsal Ekstraklasa, furthering the firm’s national league portfolio.
As part of the sponsorship deal, Poland’s premier Futsal competition will continue to have STS as an official bookmaker until June 2022.
STS is also actively involved with all 14 PlusLiga teams through various marketing and sponsorship campaigns. In a statement, the firm has committed to strengthening “its presence in Polish sport and continues to sponsor national league competitions”.
Mateusz Juroszek, CEO of STS, commented: “Extending the cooperation with Futsal Ekstraklasa is another stage of strengthening the position of STS as the preferred bookmaker among football fans.
“Apart from cooperation with the Polish national football team and top football clubs, we engage in activities in other fields related to this sport. The agreement with Futsal Ekstraklasa fits perfectly into our long-term sponsorship activity.”
STS’s Futsal content will possibly be used across various websites and Ekstraklasa clubs’ social media platforms in order to maximise engagement and drive a variety of fans to the sport.
The operator’s branding will also be displayed during the matches via LED banners, video materials and live TV broadcasts, among other activations.
The bookmaker’s Futsal deal supports its agenda to support Polish sports, particularly football. The bookmaker has carried out numerous unique projects together with fans and clubs from all over Poland, including preparing a special tifo display for goalkeeper Artur Boruc’s last appearance in the Polish national team.
While the bookmaker has recently pushed its football agenda, the brand is also highly regarded in the esports betting sector. STS remains one of few bookmakers to sponsor an individual competitive gamer with the company partnering with CS:GO player Paweł “innocent” Mocek.
The news also follows the firm’s recent success at the country’s Polish Bookmaker Awards.
