Leading data trio secure 16-league European extension

The Association of European Professional Football Leagues (European Leagues) and its data partners Genius Sports, Sportradar and Stats Perform are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022, continuing the initial cooperation that began in 2017.

The multi-league agreement will see the firms continue to work with European Leagues’ associated competitions including Liga Portugal, Belgium’s ProLeague and the Dutch Eredivisie until 2022, covering an additional 7,400 European football fixtures per season.

The non-exclusive agreements give Genius Sports, Sportradar and Stats Perform access to optimal, secure positions in stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.

Genius Sports managing director Steven Burton stated: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games.

“Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”

David Lampitt, Managing Director Sports Partnerships at Sportradar, said: “Sportradar is very pleased to partner with the European Leagues given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to work together in an open, transparent and collaborative manner for the benefit of the leagues.”

Alex Rice, Chief Rights Officer at Stats Perform, commented: “Stats Perform is delighted to continue and expand our official betting data partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and ensures the collection and distribution of high-quality fast data with the utmost integrity, for premium in-play betting experiences.”

Jacco Swart, Managing Director of European Leagues, added: “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues.

“The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development.”

The 16 football leagues included in the agreement are as follows:

  • Austrian Bundesliga,
  • Belgium ProLeague,
  • Czech Ligová Fotbalová Asociace,
  • Danish Divisionsforeningen,
  • Finnish Football League Association,
  • Greek Super League,
  • Israeli Professional Football League,
  • Professional Football League of Kazakhstan,
  • Latvian Football Higher League,
  • Dutch Eredivisie,
  • Norwegian Toppfotball,
  • Liga Portugal,
  • Romanian Liga Profesionista de Fotbal,
  • Serbian Super Liga,
  • Swedish Föreningen Elitfotboll|
  • Swiss Football League.

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