Campeón Gaming Partners (CGP) has confirmed that it will expand the product portfolio of its SvenPlay brand by adding sportsbook provisions powered by Metric Gaming.
An extension of CGP’s fast-growth SvenBet brand, to date SvenPlay has operated as an online casino, using the instant access Pay N Play product from Trustly.
Maintaining an inventory of +3000 casino games, Campeón has established SvenPlay as a challenger online casino brand within the markets of Sweden, Finland and Germany.
SvenPlay’s sportsbook extension follows a successful period for Campeón, in which its online casino network was recognised as the ‘Best Affiliate Casino Program’ at the 2020 iGB Affiliate Awards.
Avraam Tosounidis, CHP Co-Founder and CFO, detailed the Metric Gaming partnership as a crucial component for the next stage of SvenPlay’s growth strategy.
“Sportsbook is a crucial vertical to achieve our plans and we are pleased to have added a high-quality option for our customers, fully customised to our needs,” he said. “This complements our best-in-class Casino and award-winning marketing capabilities to create a formidable proposition.
“We have been impressed by Metric’s product vision and execution and look forward to a long-lasting relationship between two disruptive businesses.”
Detailing partnership provisions, Metric Gaming revealed that SvenPlay would be serviced with a fully localised sportsbook platform to provide pricing autonomy for its markets and bet-types.
The sportsbook solutions provider stated that product autonomy would be a key dynamic to maintain Campeón Gaming’s multi-brand strategy as ‘offering the same products across brands holds little value’.
Backing the partnership, Metric Gaming’s CEO Martin de Knijff said: “Contributing to an ambitious multi-brand, a multi-jurisdictional strategy like Campeón’s is precisely what we’ve built Metric’s technology to achieve.
“We are grateful for the trust shown in us to help bring this strategy to fruition and are eager to contribute to the impressive momentum Campeón Gaming has already achieved, beating larger, more established brands.”