SIS secures Saudi Cup distribution with leading bookmakers

Bet365, Betfred and Ladbrokes Coral are among a whole host of bookmakers who have secured rights with Sports Information Services (SIS) to distribute live pictures and data from this month’s Saudi Cup, nicknamed ‘The world’s most valuable horse race’.

Customers of these bookmakers will gain access to live streams of the full two days of horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia.

Paul Witten, SIS’s product director, stated: “We are delighted to have partnered with a number of leading bookmakers to provide their customers with live pictures and data, online and in-shop, from the world’s richest horse race.

“The Saudi Cup is set to be a fantastic event and will help to drive both increased engagement and revenues for our operator partners worldwide.”

Paddy Power Betfair, Phumelela Gaming and Unibet are among the other operators to have secured the rights to stream the Saudi Cup via SIS’s retail and online services.

SIS has quickly found bookmakers willing to distribute the prestigious meeting after only announcing the partnership with the Jockey Club of Saudi Arabia at the beginning of the month.

In a previous interview regarding SIS’s rights deal with the Jockey Club of Saudi Arabia, Witten commented: “The partnership strengthens our industry-leading international racing offering, while also benefiting partners worldwide through additional content that is sure to grab the attention of bettors.”

The Saudi Cup further enhances SIS’s portfolio of international horse racing, which also includes action from the UK and Ireland, Australia, Dubai, Latin America, Mauritius and South Korea among others.

The news follows SIS’s partnership with Pin Projekt’s sports betting brand, WWin this January in order to supply its 24/7 live horse racing and greyhound racing betting channels.

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