Golden Race continues US move with SCCG partnership

Creator and global provider of virtual sports and betting solutions Golden Race has secured a new partnership with SCCG Management which will facilitate new partnerships with US operators to supply its virtual sports betting technologies.

Supporting its expansion across the post-PASPA US market, SCCG Management will represent Golden Race across both the Native American and Non-Tribal gaming market.

Celebrating the new partnership, Martin Wachter, Golden Race CEO and Founder, said: “Golden Race, the global leader in Virtual Sports with a strong focus in the North American market, is aiming to grow its presence in the US Native and Non-tribal gaming markets. 

“To that extent, we are delighted to announce our partnership with SCCG Management, which will represent us in the US Native American gaming market. We are looking forward to working in collaboration with their team to provide a comprehensive range of products packed with unique and innovative features.”

Stephen Crystal, SCCG Management’s Managing Partner, added: “It is rare that a category’s business leader is also its key innovator. Golden Race’s products have compelling and distinct value to the US gaming markets. In our never-ending mission to serve and engage customers through the experiences they love, Golden Race products are a perfect fit. 

“Virtual Sporting Events and Wagering let race and sports enthusiasts engage with their favorite content, even when traditional events are dark. Golden Race, and the technologies they supply to the industry, allow operators to increase their ability to say, ‘yes,’ to customers who are looking for engagement, anywhere, anytime.”

Golden Race has been preparing for such an assault on the US market since 2018, when it was granted associate membership to the North American Association of State & Provincial Lotteries (NASPL) – a regional organisation spanning Canada and the US which facilitates better communication between lottery operators and gaming vendors.

In an interview with SBC News last summer, Wachter explained how the partnership had helped Golden Race to highlight its portfolio of products and emphasise the benefits of sports betting for the economies across different states.

Las Vegas-based consultancy SCCG Management partnered with Betfred in April of last year to represent the operator in the US Native American and Non-Tribal gaming markets.