SBC News Voice of the Sports Betting Industry
Sporting Solutions has won a tender to supply Norwegian state-run operator Norsk Tipping with pricing and risk management services.
The decision followed a competitive procurement process in which six companies applied to deliver data and risk management services for the operator’s new sports betting solution.
The services will be integrated into the sports betting solution powered by Optima, who last year landed an initial six-year contract with the option of three additional two-year extensions.
Optima’s successful offer also included integrated sports data feed and trading services from Sportradar, the sports betting services supplier which agreed to buy Optima in October.
Norsk Tipping will become the latest lottery to benefit from Sporting Solutions’ fully automated suite of risk management services, joining Danish giants Danske Spil (pictured in talks at last year’s Betting on Sports) as a partner in the highly regulated Nordic market.
Sporting Solutions’ risk management algorithms, which apply and integrate advanced economic techniques borrowed from the financial markets, have been designed specifically to help operators drive volume, improve efficiency in pricing and optimise returns.
Norsk Tipping will also receive access to Sporting Solutions’ proprietary trading software, allowing it to offer localised content to differentiate against private operator offerings.
Ed Peace, MD of Sporting Solutions, said: “Being chosen by Norsk Tipping after a thorough and competitive public procurement process is a fantastic outcome for Sporting Solutions and testament to the innovation and leadership we continue to show in the fields of pricing and risk management.
“We are very proud to announce Norsk Tipping as our latest lottery partner and believe our shared vision, proven track record and market-leading offering will provide the solutions for Norsk Tipping to drive bottom line growth and deliver a market leading experience for its customers.”
Thorbjørn A Unneberg, Director of Customer and Market Operations for Norsk Tipping, added: “In today’s competitive sports betting environment we are constantly looking for solutions to strengthen our product and operations.
“In the procurement process, Sporting Solutions scored strongly across the board, and we’re confident its attractive value proposition will support Norsk Tipping in our continuous efforts to deliver the best responsible gaming experiences to our players in the future.”
