Racing Post expands into the US through Pickwise partnership

Racing Post has continued its expansion of its digital business into the United States after securing an agreement with Pickwise

The duo first joined forces at the beginning of 2019 and will now go stateside after Pickswise obtained a New Jersey vendor licence. Pickwise has confirmed that it is looking to secure vendor licenses in a number of other states. 

Cian Nugent, Racing Post’s Digital Director, said: “We explored a number of different options for our entry into the US market, but with our experience in engaging bettors with expert tipping content an affiliate play was an obvious first option. 

“We’ve already seen the success of that since the start of the NFL season and we’re looking forward to working with our bookmaker partners to maximise the opportunity.”

Later this week, the Pickswise website will officially launch with a free to play fantasy game in association with Incentive Games, offering a $250,000 first prize.

The move into the US, alongside the partnership with Pickwise, is hoped to diversify the Racing Post business model beyond horseracing. Through the partnership, Racing Post will apply its experience in the betting sector to US sports and has invested in both automated and manual content to deliver information and insight to sports bettors.

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