SBC News Voice of the Sports Betting Industry
Strengthening its presence across Africa, BtoBet has secured a new agreement with Namibia based operator Allbet, which will see the iGaming platform provider integrate its Neuron platform across the operator’s retail offering ahead of a rollout across online channels.
Neuron is BtoBet’s omni-channel platform based on artificial intelligence (AI) technology that facilitates easy management of iGaming and sports betting operations. The new agreement will allow Allbet to deliver a differentiated and tailored experience to its target players.
Commenting on the partnership, BtoBet’s Chief Marketing Officer Sabrina Soldà explained: “We look forward to working strongly with the Allbet team, and playing a pivotal role in them becoming a leader in their field in the coming years.”
Soldà expressed confidence in the iGaming platform’s expansion across the region, having secured numerous new partnerships with a wide range of African operators.
Andre Botha, Managing Member of Bandits Group of Companies proprietary of the Allbet brand, added: “BtoBet provided fantastic customer service in the investigation phase of us selecting a partner. Their software and platforms are very well setup with extensive functionality and focused on ease of use for the operator. The Neuron platforms are cutting edge and placed in the forefront of the industry.”
Botha continued: “The incredible CRM features, combined with CMS and the AI suggestions will allow us to continuously monitor the performance of our strategies and be able to analyse our successes and failures to ensure we keep improving our offerings and overall customer journey.
“The CRM, CMS and AI at the core of the platform will allow us to use the information and segmentation of customers which in turn means we can focus on each player’s individual journey, resulting in an advanced and tailored betting experience.”
