SIS drives international expansion with Ian Baynes appointment

Racing content and data provider Sports Information Services (SIS) has confirmed the appointment of Ian Baynes, who will drive the company’s international expansion strategy through his new role as Commercial Director. 

In his new role, Baynes will be responsible for SIS’s Sales function, tasked with increasing the company’s international penetration and commercial revenues, as well as maximising opportunities with existing customers.

Richard Ames, CEO of SIS, said: “I am delighted to welcome Ian to the team and look forward to working with him.

“The business has made great progress in the last 18 months, in expanding into new territories and online, and Ian’s international sales experience will only help us enhance our efforts in new markets over the next few years.”

Baynes has previously held a number of key senior international roles and has a wealth of experience in managing and developing large international sales teams in multiple vertical markets.

Prior to starting his new role, Baynes held the position of Global Commercial Director at Fluid Ads as well as working as the Regional Vice President EMEA at IGT.

Ian Baynes, SIS Commercial Director, said: “I’m thrilled to have joined SIS. It’s an exciting period for the business as new products such as the 24/7 Live Channels and Competitive Gaming gain traction with operators across the globe. 

“I’m looking forward to helping the company achieve its ambitious plans in extending its presence across the world, as well as supporting our existing operator partners to continue to drive their betting revenues.”

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