Sports betting platform and systems provider FSB Tech has secured a new agreement with private bookmaker Goldchip, which will see two roll-out a new digital sportsbook and online casino.
Under the terms of the new agreement, FSB will integrate its flexible sports betting solutions with Goldchip’s existing technology, which is hoped to boost both user experience as well as the operator’s betting services.
David McDowell, CEO at FSB, commented: “We’re delighted to announce yet another bespoke and progressive partnership, with one of the emerging forces of the UK’s high-end scene. FSB’s tailored approach sets us apart with a uniquely modular, flexible raft of solutions which are easy to partition according to client preference, and light to deploy.
“We look forward to evolving our managed solution with Goldchip over the coming year, enabling them to refine their digital offering, without ever sacrificing the customer-first approach that has made them so successful in the rarefied air of VIP bookmaking.”
Goldchip punters will benefit from the FSB unique pricing models, which will deliver in-play odds as well as markets for a variety of sports.
Goldchip Operations Manager Rob Stephenson added: “FSB’s pioneering platform aligns perfectly with our dedication to major sports and traditional betting markets. We handle millions of pounds worth of bets every month and have become the private member’s bookmaker of choice. Our business is built on a foundation of peerless customer service. Now we have the tools to set ourselves apart in the digital domain, too.
“Our VIP service is premised on entertainment and that old-school thrill of pitting your wits against our traders. FSB’s elastic platform now ensures that our specially tailored services effectively cater to whichever betting preferences or channel our members prioritise.”
In addition to the betting services, FSB will make its proprietary gaming platform available to Goldchip customers, which will include over 3000 casino games, virtual sports and lottery solutions.