SBC News Voice of the Sports Betting Industry
Sports betting software and trading services provider Amelco has penned a new agreement with RISQ which will see the duo work together to deliver new trading functions to its sportsbook platforms.
The feature will give Amelco clients the option to choose ‘a fixed percentage of sports betting turnover rather than the traditional gross gaming revenue-led deals’.
Commenting on the deal, Sam Foulkes, Trading Director at Amelco said: “This service is set to offer the industry a completely new trading instrument and a unique opportunity for our clients – and we’re delighted to be delivering something so innovative.
“RISQ is unrivalled when it comes to experience in sports betting analytics, coupled with access to liquidity, risk management tools and pricing expertise – and this service is a very exciting proposition.”
Amelco has expressed that it hopes its new feature for its sportsbook will ‘redefine operator-client sports betting partnerships’ by teaming up with RISQ, which will provide its financial liquidity and sports trading experience to minimise any outlying risks.
Tom Mitchell of RISQ added: “We’re thrilled to partner with a leading, established tech company like Amelco on this deal and to notch-up another industry first. We feel this really is something very innovative that cements our position at the forefront of risk management and sports trading services for the global gaming industry.”
Earlier this year, Amelco also launched its Quantum Omnichannel which delivers a fully automated price differentiation model, as well as Quantum Outrights,an advanced football outright pricing model.
