William Hill continues ‘Segunda gamble’ by sponsoring Real Oviedo

William Hill has added Real Oviedo to its La Liga 2 (Segunda) sponsorship portfolio, as the FTSE bookmaker continues to advance its Spanish market profile.

A week before the start of the 2019/2020 Spanish football season, Real Oviedo leadership has announced the British bookmaker as a ‘principal partner’, with its brand set to be displayed across the Asturian football club’s matchday shorts.

A busy summer has seen William Hill marketing significantly expand its Spanish market profile securing seven Segunda football club sponsorships / betting partnerships.

The agreement sees shirt sponsorless Real Oviedo join Las Palmas, Almeria, Real Zaragoza, Extremadura UD, AD Alcorcon, Elche CF and Albacete Balompie as part of the bookmaker’s takeover of Segunda marketing.

In previous statements, William Hill marketing has detailed that it seeks to become the benchmark for Segunda sponsorships, as the bookmaker moves to accelerate its presence across multiple European markets – a core directive of its corporate transformation strategy.

However, William Hill increases its Spanish marketing profile as the PSEO minority government confirms that it will accept all recommendations put forward by Spain’s Civic Ombudsman to ban all forms of gambling advertising.

Last week, Spanish news sources reported that the PSOE government had begun drafting a ‘Royal Decree’ based on the Ombudsman’s recommendation to enforce the ‘strictest gambling advertising code’ possible.

In its mandate, the Spanish government has been advised to form specific legislative frameworks for differentiating digital services from traditional forms of advertising utilised by betting operators.

As yet, there remains no clear insight on the government’s stance with regards to sports sponsorship and betting partnerships.

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