Stockholm-listed B2B fantasy sports supplier Scout Gaming advances its wagering capacity announcing the launch of ‘Betflex’ its proprietary built ‘player odds sportsbook’ function and ‘cross-selling tool’ on partner website FanTeam.com.
Developed to advance partner cross-sell opportunities with traditional betting engagements, Scout Gaming launches its Betflex vertical a player odds sportsbook which allows customers to bet on players individual fantasy points collected during DFS games.
“Players are able to bet on the outcome of a player duel based on their collection of fantasy points during the game as well as over or under a certain level of a given fantasy point amount. This is complementing the traditional match odds sportsbook and widen the markets.” – Scout Gaming details in its press update.
In addition, partner cross-sell opportunities are enhanced by Betflex, which will allow customers to wager on the outcome of specific tournaments, single game and event formats, with Scout Gaming referencing player datapoints to set odds pricings.
Debuting Betflex on FanTeam.com, Scout Gaming Chief Product Officer Andreas Sundal states that the company has delivered a further ‘true player experience’, where individuals can wager on a players ‘overall performance during the game as a complement to the traditional sportsbook offer within the operators’
“We are working intensively with player related games where we combine and use our in-house stats and pricing towards both traditional wagering-related games and pool betting. Betflex is our tool for connecting the related games to each other and provide the user with tailor suited bets based on his selections and predictions.”
“Clients will be able to use the tool for a multiple of cross-selling opportunities both within our own product offering as well as other connected supplier’s” comments Scout Gaming’s CPO, Andreas Sundal.