Westernbet deal continues Digitain’s African expansion

Multi-channel sports betting and casino platform provider Digitain has teamed up with Nigerian operator Westernbet to expand its presence in Africa

The agreement will see Digitain continue its rapid expansion on the continent, while Westernbet will benefit from the company’s full-service enterprise tools for mobile, desktop and retail channels.

Ajay Tripathi, Managing Director of Westernbet, said: “We are happy to announce our agreement with Digitain, and to have their Full Turnkey Solution. 

“The technical solutions of the Sportsbook, as well as Scoreboards on our website display real-time match details using graphics and statistics are intuitive and easy to use, and are sure to be a real hit with our players from day one.”

Suren Khachatryan, Digitain CEO, added: “We are delighted that our industry-leading solution is going from strength-to-strength the world over.

“Africa is a key market for us and we’re looking forward to this being the first of a few announcements on the continent in the coming months. Stay tuned for more news soon enough!”

Digitain covers 65 sports and 7,500 leagues, offering over 3,000 betting markets which are covered by over 400 in-house risk managers and sports traders. 

This latest announcement follows on from the opening of Digitain’s first UK office. Recently appointed Head of International Business Development Simon Westbury will head up the Sheffield hub, which will provide ‘localised client-facing and account-management services’ to support Digitain’s international growth plans.

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