UK legacy gambling operator Rank Group Plc has expanded its existing sportsbook technology and systems arrangement with Kambi Group Plc to cover sports betting provisions for its Spanish market ‘Enracha‘ brand.
Since 2016, Kambi has served as lead online sportsbook platform and software supplier for Rank’s flagship Grosvenor property, powering the relaunch of ‘Grosvenor Sport’ domain for Rank Interactive.
Following a ‘successful three-year partnership’, Rank governance has renewed its Kambi agreement, which will also see the Stockholm technology group service new sportsbook software provisions for Enracha. It has previously been operated primarily as Rank Group’s Spanish lead bingo brand.
Adam Joseph, Director of Digital Operations for Rank Group, said: “We’re thrilled to strengthen our working relationship with Kambi as our sports betting provider. They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.
“Kambi’s strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market.”
Rank has maintained a Spanish market presence since 1994, operating its Enracha Bingo Clubs and online casino services.
In 2018, Rank governance outlined its commitment to establishing a ‘digital footprint’ within the Spanish market, acquiring ‘top 2’ online bingo operator YoBingo.es for €21 million.
Commenting on developments, Max Meltzer, Kambi Chief Commercial Officer, said: “It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry.
“In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.”