Superbet enlists Betgenius as new in-play trading partner

Romania’s largest sportsbook operator, Superbet, has confirmed that it has signed a new multi-year deal with Betgenius which is set to become the operator’s new in-play trading partner.

The long-term deal will see Betgenius offer its live-betting products to Superbet, covering a wide range of sports markets including football, basketball and volleyball, across both its online and retail platforms.

Vlad Ardeleanu, General Manager Superbet Romania, praised the new partnership: “We are delighted to work with Betgenius as for Superbet’s business it is critical to work with the best possible partners.

“Having the right technologies integrated into our final product is a key component for our overall growth strategy.”

Through Betgenius’ new trading console, Superbet will be able to focus upon driving its profits through the customisation of sportsbook management features, ranging from fixtures and bet types offered to margin levels and suspension triggers.

Matt Stephenson, Global Partnerships Director at Betgenius, added: “Investing in high quality, proven products is vital for an operator with the ambitious and exciting growth plans of SuperBet.

“Our in-play trading service, which includes market-leading products for popular local sports like football, basketball, volleyball and handball, will no doubt play an important role in driving growth for SuperBet across their core Eastern European markets.”

As it stands, Betgenius currently has partnerships with Romania’s top two operators – Superbet and Fortuna – and has been awarded a Class II supplier licence by the country’s regulator.

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