SBC News Voice of the Sports Betting Industry
The Racing Post’s sports brand, Intellr, has launched a new in-play football product which is due to bring match analysis to fans by using advanced algorithms and live bookmaker odds.
The flagship football product is set to monitor 38 different data points, once an on-field event occurs this triggers the algorithm to analyse statistical data records that have been backed up over recent years.
Algorithms are then set to prompt thousands of permutations and 100s of betting options which are then filtered to provide content tailored to the customer.
Intellr’s Head of Digital, Will Fyler, spoke about the value of content to a sportsbook: “There is a huge appetite for high-quality sports betting content, both in the UK and internationally. Our research shows that insightful in-play content delivered in real-time will improve bet frequency and stake size. Our content also increases the dwell time of customers by 47%, keeping customers on your site for longer.’’
Fyler continued by expressing his excitement for Intellr’s in-play product and what the future holds for it: “In-play sports betting continues to grow, our product is available now for all major football leagues and we’re looking to rolling it out across more sports, including tennis and basketball, in the coming months.’’
The new product can cover over 90 leagues, in 40 languages, producing bet-prompting content for 35 markets including 10-minute markets.
The handwritten and concise predictions are supplied in actionable and concise formats via an API or front-end solution. The product is specifically designed to drive turnover and improve the betting experience.
