SBTech confirms ComeOn partnership renewal

Sports betting technology and platform provider SBTech has confirmed that it will be renewing its long-standing partnership with ComeOn which has helped expand ComeOn’s brand exposure across newly regulated markets.

The extension to the partnership marks the fifth time this contract between the duo has been renewed, and is hoped to help deliver “differentiated user experiences to players, both in established and in new territories”, which will largely be done via SBTech’s sportsbook technology.

Richard Carter, CEO of SBTech, said: “Our decade-long relationship with ComeOn continues to go from strength-to-strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalized online and mobile sports betting experience.

“This is the fifth renewal between both companies and I’m extremely confident we will continue to help ComeOn to reach new heights as it expands and breaks new ground.”

SBTech said stated that the strengthened partnership will help ComeOn fulfil their current growth strategy in existing jurisdictions such as Sweden, where SBTech has powered the operator’s snabbare.com and hajper.com brands following re-regulation of the market in January.

Alongside this, ComeOn will be granted full control of its operations from one central location, offering comprehensive localisation capabilities, a powerful bonus engine and extensive responsible gaming tools.

SBTech supplies ComeOn and its brands with a complete suite of sports betting solutions including access to its fully responsive front-end solution, live betting, live streaming, horse racing, greyhounds, IMG tennis data and streaming, live score, live match tracker and live statistics.

Lahcene Merzoug, CEO at ComeOn, added: “At ComeOn we always strive to give our players an awesome experience. With many successful brands across different markets we are committed to offer the best products to our players.

“Therefore, we are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities and keep offering our players a great sportsbook experience.”

ComeOn’s most recent approach has seen it integrate SBTech’s API-driven differentiation technology, enabling the operator to personalise and customise its offering.

This includes a wide selection of navigation styles, bet slip and front-end layouts, mobile configurations, widgets, and designs and trading strategies benefiting ComeOn with further differentiation, low upfront costs and speed to market.

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