SBC News Voice of the Sports Betting Industry
Online operator Casumo has been given the nod to expand into the Danish iGaming market after being granted a five-year licence from Spillemyndigheden, the Danish Gambling Authority.
The operator is set to take a mobile-first approach to the new market, with reports suggesting that Casumo will develop a new media campaign to promote its online casino services.
Oscar Simonsson, co-founder and CEO of Casumo, stressed that the new licence marks a milestone moment for the online operator, forming a significant part of its ongoing strategy to both enter and grow in newly regulated markets.
He said: “I’m confident that the Casumo brand will resonate well with the players in Denmark—those who want to experience a modern way of playing online casino.
“We have a very strong and unique product offering, which includes our very own custom-designed live casino studio, as well as the casino rewards system that Casumo pioneered in the industry when we launched in 2012.”
Casumo has already secured both an Italian and Swedish licence earlier this year. The operator, however, also faced a significant issue in the Netherlands after it was found to have been targeting players in the country. It was slapped with a €310,000 fine from the Dutch regulator as a result.
