GVC and Hero become the latest to join Swedish gaming association

GVC Holdings and Hero Gaming are the two latest gaming operators to join the Swedish industry association Branschföreningen för onlinespel (BOS) which encourages probity, integrity and social responsibility for operators.

The membership is set to apply to all gaming brands under the GVC and Hero umbrellas, including GVC’s bwin, PartyPoker and PartyCasino. For Hero, this will cover its Casino Heroes, Speedy Casino and Speedy Bet offerings.

BOS Secretary General Gustaf Hoffstedt commented:“BOS’s ambition is to gather the best online gaming companies on the Swedish gaming market; Hero Gaming and GVC had no difficulty claiming their place among these operators.

“Through the diverse range of companies we represent – we have over 20 online gaming companies in the association – and the experience of our members, we want to take the lead to ensure the Swedish licensing system will be a success.”

GVC and Hero join over 20 members of the association, which includes Paddy Power Betfair, Betsson, Kindred, MRG, William Hill and SG Digital.  

The BOS association has recently undergone a restructure which has since removed the tiered membership. This has been replaced with a single-type membership which will ensure that each company with full membership will have equal voting rights.

Hoffstedt concluded: “That system was necessary when the association started as Sweden’s first gaming industry association in 2012, but as the market has matured, there is no reason not to treat all members equally.”