Launching its latest viral marketing campaign ‘The Brexit Bunker’, Irish bookmaker Paddy Power offers the UK public ‘an escape from the madness’.
With just ten days left of Brexit negotiations, and with the UK government still to formulise its European Union departure arrangements, Paddy Power has created its own ‘Brexit Bunker’ somewhere between the UK and France, to escape from the pending carnage.
The bunker will be hosted by Manchester United legend Eric Cantona, one of the Premier League’s most controversial and outspoken players, and who Paddy Power has crowned as ‘Official Brexit Ambassador’.
Unveiling its Brexit Bunker, Paddy Power will host a competition to stay there with ‘King Cantona’ – who offers fatigued Brits a safe space from the constant madness of Theresa May, Boris Johnson, Jacob Rees-Mogg, and references David Cameron’s love of pigs.
Paddy Power Brexit Ambassador Eric Cantona said: “Brexit is like Boris Johnson’s hair, he’s the only one who doesn’t think it’s a complete disaster.
“I have created the Brexit Bunker: A British Noah’s Ark! Here, one specially selected Brit can take shelter from the constant bombardment of Brexit chatter, thanks to Cantona and Paddy Power.”
Spokesman Paddy Power added: “Who better to help solve Brexit than Europe’s finest export, Eric Cantona?
“The Frenchman has opened our Brexit Bunker, where he practised his Prime Ministerial duties – dancing, that is – and now wants to offer a lucky Brit the chance to escape the ensuing political noise.
“And where else to do that than a fortified structure in the middle of the sea, with no access to news or social media.”