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Player props from DST to drive Neds Australian market growth

Digital Sports Tech (DST) has agreed a deal to launch its Props Data Feed service with Neds, which will enable the operator to deliver the most extensive player props portfolio in the Australian market.

Integration of this low latency push service feed for Neds – part of the GVC stable of online brands – is powered by DST’s industry-leading props platform and pricing engine.

It provides up to 900 pre-match and 100 in-play player markets per game, expanding Neds’ props coverage across all major US sports (NBA, NFL, MLB, NHL), including NCAA college football and basketball, as well as top tier European football and Australian Rules Football.

Players can wager on a wide range of player statistical performance bets, such as LeBron James to finish with 30+ points, Cristiano Ronaldo to have 4+ shots on target or Tom Brady to throw for over 300 passing yards.

A combination of DST’s proprietary predictive models, pricing algorithms and team of experienced traders and sports analysts helps ensure that the best and most accurate prices for prop markets are made available to the Australian operator.

James Burnett, Group CMO at Neds, said: “Digital Sports Tech is renowned as the market leader and preeminent supplier of player prop markets, so partnering with them gives us the perfect platform to expand our offering with exciting new markets for our customers.

“The vast volume and variety of markets available through Digital Sports Tech is impressive, and our strong performance to date for these markets is a testament to the high quality of its offering.”

Ari Lewski, Executive Director at DST, added: “We’re absolutely thrilled to have partnered with Neds, one of the leading operators in Australia, and provide them with our player props offering. Betting on player performance continues to grow in popularity across the globe, and our leading service will enable Neds to capitalise on this growth as well as target and convert the next generation of sports bettors.”

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