Heavyweight boxer Tyson Fury took to ICE 2019 to help launch Exploding Jackpots, an ‘industry-first’ cross-platform series of ‘must-drop’ jackpots from SBTech.
Billed by SBTech as the ‘Big Bang’, the product was introduced to the crowd of delegates by Fury, who himself had been welcomed to the stage by Peter Dickson – the man best known as the voice of both the X Factor and Britain’s Got Talent.
The unique cross-platform series of ‘must-drop’ timed and amount-based jackpots will be available on any sports bet or casino game and any of the company’s preferred partners’ games or products across the entire SBTech platform.
Prior to Exploding Jackpots, ‘must drop’ products had been limited to specific casino game suppliers, restricting how operators could use them to complement marketing activities.
However, operators can now use the product to significantly boost cross-sell opportunities and maximise their marketing efforts by alerting players to the status of ‘must-drop’ jackpots before a sporting event begins or during a popular match or tournament.
Greg Karaolis, Chief Product Officer of SBTech, said: “Exploding Jackpots has made an immediate impact at this year’s ICE and we’re delighted with the response. Unlike other timed products, this is the first of its kind capable of being activated on any sports or casino game or third-party supplier across our entire platform.
“Players have really taken to the concept of must drop timed and amount based jackpots in the last year. However, we are taking this to the next level and unlocking its true cross-platform and cross-product potential.”
Fury added: “I’m very proud to be here with SBTech for the reveal of their latest product innovation. I haven’t lost a match for the past 10 years, very much like heavyweight champ SBTech has been staying ahead of their game.
“As I steamroll my opponents, SBTech is doing the same to their competition with their ground-breaking products and next-gen technology.”