SBC News Voice of the Sports Betting Industry
Sky Bet and bet365 have been confirmed as the launch partners for the new real-time Fast Player Statistics Feed from Perform – a service powered by live sports data from Opta.
The two leading operators are the first to develop in-play products powered by the new feed, which supplies highly detailed in-play statistics for automated live trading and fast settlement of player and team prop markets.
Fast Player Statistics Feed also enables events such as shots, passes and tackles to be incorporated into bet-builders and request-a-bets for the world’s biggest football competitions and players, with detailed statistics updating live.
Sky Bet and bet365 are the first operators to offer their customers in-play products powered by the new fast player data. Both operators are ingesting the data and trading themselves. The choice is there, however, for customers to either trade themselves or use pricing providers accredited to use Opta data such as Sportcast and Banach.
Sky Bet recently launched an accompanying promotional campaign describing the service as ‘In-play, as you’ve never seen it before’.
John Harlow, SVP Betting Perform, said: ‘If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game.
“Goals are still the most important thing of course, but shots happen ten times as frequently as goals, and from a wider spread of players, so the new Opta feed has given a way for operators to create compelling new player-focused experiences that occur throughout the 90 minutes. It’s a new level of entertainment for their customers, even throughout a 0-0 draw.’
Andrew Ashenden, Perform Chief Commercial Officer, added: “Perform’s expertise in both fast data for in-play trading (via RunningBall) and deep data (via Opta) means we’re uniquely placed to create a fast player statistics service that operators, fans and bettors can trust. Fans and bettors the world over are accustomed to seeing data like shots, passes and tackles collected in line with Opta definitions across media and broadcast.
“A lot of work goes into the collection and preparing this detailed data for betting use and we’re delighted with how partners and now bettors have reacted. I’m proud of what our teams have built and the reaffirms Perform’s commitment to providing the sports industry with innovative, engaging and quality products that power exceptional fan and bettor experiences.”
