DraftKings enhances New Jersey footprint

DraftKings has partnered with the Resorts Casino Hotel, the first casino hotel in New Jersey, for the launch of a premium sports betting experience at the venue.

The operator has announced that the sports betting venue, which is set to open its doors in at the end of this month is nearing completion, pending approval from the Division of Gaming Enforcement.

In partnership with DraftKings, the global sports technology and entertainment company and New Jersey’s leading online sports betting platform, the retail space will feature a renowned customer experience for sports fans in the Garden State.

Despite striking a deal with SBTech in July, it is understood that the Resorts Casino Hotel sportsbook will be powered by Kambi, the technology supplier behind DraftKings’ early success in New Jersey.

Mark Giannantonio, President and CEO, Resorts Casino Hotel commented: “We are proud to partner with an industry leader in sports betting and open an innovative sports betting experience that only DraftKings sportsbook at Resorts will offer.

“Once completed, the new on-property retail space will bring an immersive and entertaining gaming experience for our guests and sports fans alike, ensuring the best sports betting scene in Atlantic City.”

Matt Kalish, Chief Revenue Officer and co-founder of DraftKings added: “We’ve been working for months with the team at Resorts to make sure the DraftKings retail sportsbook meets the highest bar for quality and customer experience.

“We are tremendously excited to launch our first physical presence in the state with such a trusted partner, and to service their loyal patrons.”

Marking another major milestone for Atlantic City’s first casino hotel, the new DraftKings sportsbook at the venue will feature multiple sports and wagering options such as live, in-game betting with five windows and 12 kiosks, offering multiple opportunities for sports fans to place their bets.

Additionally, the space will offer ultra-high-definition video walls, a VIP area, comfortable stadium-style seats with chargers, and a full bar with food and beverage service and bar top electronic slots.

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