Former Merrill Lynch Director Ashish Patel has joined SingleShot Entertainment (SSE) – the Nevada-registered entertainment content firm which counts former snooker world champion Neil Robertson amongst its board of directors, as the company’s new CEO.
The appointment marks the start of an exciting period for SSE, as it prepares to roll out UpNdown Virtual Golf next month through a partnership with virtual games provider Kiron Interactive.
Patel has extensive experience in corporate finance and spent a number of years working with companies on their growth trajectory. He started his career in Merrill Lynch’s investment banking group in 1995 in Los Angeles, while his final role before leaving the industry was Head of Financial Institutions Group for Merrill Lynch Australia.
During his time at Merrill Lynch, Patel was in charge of structuring and organising transactions for companies in the billions of dollars across industries, sectors and the various capital markets.
Meanwhile, Australian Lawyer Troy Houghton is another new addition to SSE, joining the board members alongside Robertson and Moshe Adir, the founder of Vegas Kings and golfweather.com.
Commenting on the changes, SSE Vice Chairman Shawn Budd said: “The sports betting industry is going mainstream, and it takes quality people to help guide us through our next growth phase. Our former CEO Vinnie Calabrese, will now take up the role as COO. Vinnie did a wonderful job as CEO and we would not be in the position we are in today without all his efforts.
“These are very exciting times at SSE, we have our first product – UpNdown Virtual Golf – being released the first week of December, while our Cue Sports offering, Neil Robertson 7BallRun, will be released early in 2019. UpNdown Virtual Golf has been created by Virtual game leader Kiron Interactive and will be available on their BetMan platform.
At the recent Global Gaming Expo in Las Vegas, SSE’s Golf offering – UpNdown Live, (due for release late in 2019) was recognised as one of the American Gaming Associations 10 most innovative products.
Budd added: “UpNdown Live will allow bettors to wager on every shot in a professional Golf Tournament, giving sportsbooks the ability to offer their clients thousands of markets on each event in real time. It will be a game changer in the Live in Play sports betting space.”