ISG

ISG enters talks about “ground-breaking” F1 partner package

Interregional Sports Group (ISG) is going to market with the first stage of its ground-breaking betting partner package for Formula 1, a first-of-its-kind partnership for the sport, which was formally announced at this year’s Betting on Sports conference.

Just two months after confirming this commercial partnership with Formula 1 – the world’s most prestigious motor racing competition, the London based international sports media group is now ready to enter into discussions with bookmakers.

ISG joint Chairman Tony Ragan said: “We are extremely proud to have created one of the best premium sports assets available.

“This is a great opportunity for ambitious brands that want to extend their sportsbook’s reach and get ahead of the opposition.”

As part of ISG’s bigger relationship with F1, it has the right to sub-license betting partnership rights to select betting brands on a regional or global basis.

The package will include regionalised branded on-screen graphics, physical and virtual trackside signage, and digital integration across F1’s rapidly expanding digital and social platforms.

“We are beginning dialogue with a number of very exciting global betting brands,” added Ragan. “They are rightly viewing F1 as a huge opportunity.”

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