IMG strengthens streaming portfolio with NHL extension

IMG has struck a new deal with the National Hockey League (NHL), extending its multi-territory streaming rights partnership with the league through the 2020-21 season.

The partnership dates back to 2013 and ensures IMG’s gaming business retains a central part of its multi-sport streaming portfolio.

Freddie Longe, Senior Vice President and Managing Director of IMG Gaming commented:  “The NHL has formed an integral part of the IMG portfolio since we launched streaming in 2013, delivering high levels of engagement and value. We are delighted to further our relationship and help extend the NHL’s reach and brand.”

With an excess of 100 technology integrations to renowned sportsbook brands, the partnership aims to continue delivering significant international exposure and on-going awareness of the NHL in both core and non-core markets.

David Proper, NHL Executive Vice President of Media and International Strategy added: “IMG is a proven leader in the distribution of real-time video streaming with a keen understanding of sports fans. Our partnership with IMG has brought long-term value and delivered significant benefit in extending the NHL’s reach in Europe.”

Launched in Europe in 2012, IMG’s gaming business delivers official live streaming services and data to more than 250 betting and gaming operators and B2C brands. IMG also signed a partnership with ELEVEN Sports this season, as the broadcaster announced its presence to the UK market, with the acquisition of Serie A and La Liga streaming rights.  

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