Introducing itself to the regulated New Jersey betting market, Australian sportsbook PointsBet (pointsbet.com) has recruited the services of NBA legend Allen Iverson.
The new Garden State incumbent plans to release its first US online sportsbook property this November.
Prior to its official sportsbook launch, PointsBet will host a free-to-enter $1 million NBA sweepstake, allowing sports fans to pick the 8 finalists of season 2018/19 NBA East and West Conferences.
Gearing up for its NJ launch, last week PointsBet released its first US advertising campaign ‘The Answer’ featuring Allen Iverson.
The former Philadelphia point-guard and NBA Hall of Famer is considered one of US sports’ most controversial and pioneering characters, characteristics driving PointsBet US launch.
“We’re over-the-moon to work with an athlete of Allen’s calibre – when people think of AI, they think of a renegade and cultural phenomenon that was known for his flash and style on and off the court. For those reasons, we saw the partnership with Al as a perfect fit to represent the PointsBet brand,” said PointsBet US CEO Johnny Aitken.
“Our forthcoming commercials show that Allen is ‘The Answer’ for more than just basketball.”