Scientific Games expands US capabilities with Don Best acquisition

Scientific Games has confirmed an agreement to expand its US footprint with the acquisition of global real-time betting data and pricing supplier, Don Best Sports.

Subject to customary conditions to closing, it’s anticipated the deal will be concluded in the fourth quarter of 2018 and will grow Scientific Games’ B2B sports betting offering and add powerful new capabilities to its sportsbook solutions.

Barry Cottle, President and Chief Executive Officer of Scientific Games, reacted to the positive impact of the announcement: “When it comes to sports betting, we’ve been moving at incredible speed, and the Don Best acquisition will add to our unrivalled B2B one-stop shop sports betting solution, already live in Delaware, New Jersey and Mississippi.

“As the leading global supplier of real-time betting data and pricing for the North American sports market, Don Best will bring their unparalleled proprietary pricing services to Scientific Games. As sports betting rapidly gains popularity in the U.S., we’re ready to help our customers capitalise on the new U.S. market while solidifying our long-held leading global position.”

Keith O’Loughlin, SVP Sportsbook for SG Digital, added: “The impending acquisition of Don Best will be a huge win for us and all of our stakeholders. Don Best already seamlessly integrates into our OpenBet platform, so they will be able to hit the ground running and guide our customers through the process of launching a sportsbook after the deal closes. Moreover, upon completion of the acquisition, our customers will immediately benefit from their expertise and firm grip on real-time trading and the data that drives it.

“With Don Best’s talented employee-base on board, we’ll use our global platforms and services to harness customer input and tailor our technology locally to meet their needs. This opportunity will enhance our market position in the U.S. while ramping up our partner relationships in more tested jurisdictions. It’s a true win-win.”

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