SBC News Voice of the Sports Betting Industry
LeoVegas has revelled in the return of the Premier League, despite keeping its players engaged in the aftermath of the World Cup through live tennis, instant markets and European football qualifiers, as well as the early August resumption of the Championship.
A deeper selection of player props powered by Kambi, including a unique penalty shootout market and multiple bet types around the hotly debated Video Assistant Referee (VAR), drove LeoVegas to its highest ever daily turnover during this summer’s World Cup.
Despite this turnover growth that helped LeoVegas to almost double its operating profits for H1 2018, there was an inevitable betting comedown in the aftermath of France’s Moscow success.
It was only a four-week wait for the Premier League, during which time LeoVegas recorded more engagement on tennis and other front line sports. However, the UK’s elite football competition remains LeoVegas’ biggest betting market, and the primary driver of LVFC 2.0.
“The return of the Premier League (Friday 10 August) reactivated a good amount of punters who suffered from World Cup hangover,” said Josh Manson, UK Sports Specialist at LeoVegas.
LVFC 2.0 is a standing offer for punters outside of the UK, who get a reward for every five bets placed. The new look and feel has been received very well by clients, including the new stats section where punters can follow line-ups and in-play statistics.
Meanwhile, UK punters can now take advantage of the newly launched Bet Club on LeoVegas, which rewards players with weekly free bets for in-play betting activity around football, driven of course by the Premier League, as well as for tennis, darts and rugby.
“With such big games coming up, the Premier League still remains the most exciting league for Leo Vegas, and brings about the highest level of engagement,” added Manson. “Particularly, live markets continue to return much bigger numbers when compared with pre-match markets.”
