SBC News Voice of the Sports Betting Industry
Las Vegas-based online sportsbook platform and real-time betting data services provider, Metric Gaming has confirmed that it has secured $10 million completing its ‘series A’ funding round.
Founded in 2013 by an enterprise team led by Martin de Knijff, Metric Gaming seeks to become a leading developer of sports betting proprietary products and platform provisions, empowered by the use of fastest data, immersive engagement and seamless partner integration.
Updating the market, Metric Gaming reveals that its series A was led by New York-based family investment fund RDA Ventures LLC.
The series A funds will be used to help establish Metric Gaming as the go-to sportsbook platform and data services provider for the liberalised US sports betting market.
Martin de Knijff, Metric Gaming founder and CEO, said: “This investment will accelerate Metric Gaming’s plans to capitalize on the substantial market opportunities arising as states across the U.S. continue to legalize sports betting.
“Metric’s B2B value proposition – a turnkey, mobile-optimized solution that includes the transaction platform, front-end, trading, operations, risk management, product and unique content – is backed by pedigree and expertise built on both sides of the Atlantic, and will enable operators to quickly and efficiently capture market share.
Backing the investment, David Broser, President of RDA Ventures, said: “The combination of Metric’s product suite, services and management talent made this an easy investment for us.
“Metric is uniquely positioned as a sports betting B2B provider with advanced expertise that’s rare in the U.S., and we’re excited to be on the ground floor with such a compelling player in the nascent legalized U.S. market.”
