Markets

Football’s global superstars inspire new markets on 1xBet

European operator 1xBet has enhanced both its B2B and B2C offering with the all new “Player vs Player” and “Player vs Team” markets.

Punters can now bet on a player to score more goals than the whole opposing team, as well as betting on a player to score more goals than a particular player of the opposing team.

For instance, if the match is Morocco vs Portugal, it would be possible for a customer to place a bet on Cristiano Ronaldo to score more goals than the whole Moroccan team.

Eugene Kiryukhin, 1xBet’s Director for Development of International Partners, was quick to stress the value of this new offering, by saying: “Football is a team game. But sometimes football players become superstars with fans of their own – and an inspiration for the young.”

He added: “Often, the whole team is organised around one star footballer. And so, we thought it would be interesting to assess the contribution of players to the overall match result, with the help of our new markets.”

The firm also announced its Bet Builder option, which allows customers to combine several bets into one with the best odds, with markets such as match result, double chance, total goals, correct score all available.

The new additions come after 1xBet increased its advertising presence last month when securing a long-term agreement with Tottenham Hotspur, becoming the club’s ‘Official Betting Partner for Africa’.

The company will get coverage at the club’s home matches via the LED perimeter system, as well as a presence on the new website and digital channels across the continent until 2022.

1xBet will be exhibiting at next week’s Betting on Sports conference. Access the full agenda here.