Bethard.com has announced Magnus Rydeving, one of Sweden’s most influential experts in gaming and gaming responsibilities, as its latest acquisition.
Rydeving is currently running Spelnykter.se, where he lectures and educates about issues related to gambling addiction, as well as coaching people with gambling problems alongside their relatives.
Through his role as external expert, it is hoped he will help Bethard become a leading firm in the realm of gaming responsibility.
“I am incredibly happy and proud that we will be working with Magnus, as he has enormous knowledge within what we consider to be a very important area,” explained Erik Skarp, founder and CEO of Bethard Group.
“It was far from obvious that one of the gaming industry’s loudest critics would show such an open mind and agree to cooperate with us about the issue. However, now everything is in place and I look forward to, along with Magnus, making our vision to make Bethard one of the safest gaming alternatives on the market a reality.”
“Those who know me have hardly been able to avoid the fact that I am highly critical about how the majority of gaming companies handle gaming issues and gaming responsibilities. I have to admit that at first I was very hesitant to help Bethard when they reached out to me,” Rydeving added.
“But I quite quickly realised that the company was serious about becoming better and taking greater responsibility. I see this as a great opportunity to change the system from the inside – and to be a part of working towards responsible gaming in a regulated gaming market.”
Rydeving will have full transparency with the company’s systems and relevant processes. He will continue to work with Spelnykter in addition to his work with Bethard.
Bethard.com is based in Malta and is also licensed in Denmark and the UK. A Swedish licence has also been applied for.