Kindred unites with Scientific Games for New Jersey growth

Kindred has partnered with Scientific Games to utilise its Open Platform System and Open Gaming System in New Jersey.

The agreement covers three years and allows for a possible extension of another two years, it covers the state of New Jersey, where SG Digital already has a license, but the aim is to extend the partnership to other U.S. states if, or when, Kindred decides to expand its U.S. presence.

Manuel Stan, SVP Kindred US. commented on the new partnership: “We are delighted to partner with SG Digital in the U.S., giving us swift access to the market and our coming U.S. customers a truly great gambling experience on a top technology platform. Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in a safe, secure and stable environment is crucial for us.”

Dylan Slaney, SVP Gaming at SG Digital added: “This partnership signifies a bright future for SG Digital and Kindred in New Jersey. The growing market will benefit greatly from our Open Gaming System and Open Platform System technologies, and we’re thrilled to work with Kindred.”

Kindred Group has selected SG Digital, a division of Scientific Games as its technology partner in the U.S. Kindred will use SG Digital’s Open Platform System (a player account management platform) and Open Gaming System (a game aggregation technology) to enable a short time to market and thereby the ability to serve U.S. customers in the near future.

The deal follows shortly after Kindred announced the partnership with Hard Rock Hotel & Casino Atlantic City to pursue a Casino Service Industry Enterprise License in New Jersey. At the time, Kresimir Spajic, SVP Online Gaming at Hard Rock International stated: “Hard Rock is proud to partner with one of the fastest growing operators in the industry. We are hopeful that Kindred’s international experience and commitment to innovation will translate to a significant success in New Jersey.”

Check Also

Scientific Games reviews ASX options to trim debt 

Scientific Games Corporation (SGC) is reportedly reviewing strategic options to list its business on the …

32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt …

Caesars initiates bidding contest for William Hill’s UK and European assets

Caesars Entertainment has announced that it will begin the bidding contest for the European and …