Oddschecker: The betting impact of transfer market turbulence

With the return of the Premier League nearing, punters are assessing which ante post markets represent the best value in the coming season.

We spoke to Oddschecker’s Callum Wilson, who detailed some of the most popular markets ante post markets in the run up to the season, as well as which summer signings have swayed the markets since the World Cup.

Analysing the sizeable impact summer signings have had on ante post markets for the upcoming season, Wilson revealed: “Liverpool’s big money signings have seen them become the most backed team to win the Premier League. The likes of Alisson and Fabinho joining have seen Jürgen Klopp’s side cut from 6/1 into 4/1 to win their first ever Premier League table.”

He also highlighted that the spending of Wolves has led to an influx of ante post bets on the Wanderers to achieve big things this season: “Wolves are certainly the market mover after making some stellar signings in the transfer window.

“The likes of Rui Patricio and Joao Moutinho joining the side has seen their odds slashed in ante post betting. They’re now eighth favourites to win the league, remarkably, being cut from 500/1 to 300/1 to win the league.”

With the continued rise of individual player bets, it’s unsurprising that the Premier League golden boot market is one that is proving immensely popular amongst English football fans. However, the most popular selections in the market may well raise a few eyebrows.

Wilson continued: “Since the market opened, the most popular bet for the Premier League Golden Boot has decisively been Pierre Emerick-Aubameyang, who’s attracted 24% of all bets. This in turn has led to bookmakers cutting his odds from 9/1 into 15/2.”

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