Platform provider FSB is to roll out a cutting-edge sports betting platform in a new deal with BetSid.
The UK firm will deploy its definitive sportsbook solution across online and mobile for the independent operator, which has a chain of shops and a thriving telebet service in the north west of England.
The platform, designed for a mobile-first approach, will allow BetSid to compete with national chains during and after shop opening hours.
Running off FSB’s unique pricing models, customers can now enjoy sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in time for the start of the new domestic football season.
FSB’s Business Development Director, Richard Thorp, said: “We’re delighted to be teaming up with BetSid, demonstrating our commitment to working with both challenger and established brands.
“Our platform is leading the way for online sports betting, driving the sector forward via innovative features and software for web, mobile and retail.”
Paul Kirkby, Managing Director at BetSid, added: “FSB boasts a proven track record for delivering flexible yet steadfast performance during major sporting events, particularly in-play.
“These in-play features will serve us well in the sportsbook market over the coming months. While BetSid remains a family-owned business, we are keen to dispel the myth that you are better off with the big firms when service from independents can prove superior.
“FSB’s flexibility has ensured that we compete on tech without sacrificing the personal values which our clients hold dear.”
The service includes a proprietary live sports betting platform, real-time algorithmic pricing models, and CRM tools for player segmentation and bonusing, alongside a full suite of casino games from the leading industry suppliers.