Betting analytics software company Bettorlogic has announced a new content deal with UK operator FansBet.
The deal will see Bettorlogic integrate its Daily Bet product onto the FansBet platform, allowing players in the FansBet community to initially receive perspective odds through tailored marketing campaigns and blog content.
Further down the line, they will also gain access to the best bets of the day through a simply managed CMS system where operators have the power to create bespoke user experiences based on customer preferences.
Bettorlogic will be providing bespoke editorial content around the major betting events of the sporting season. These editorial previews will support this unique betting company and their commitment to giving back 50% of its net profits to sporting fan groups through their Fan Partner scheme.
Bettorlogic CEO Andrew Dagnall commented: “FansBet prides itself on delivering a one-of-a-kind betting experience and our content fits the philosophy perfectly. Our analytics gives punters unique insight into a wide range of markets and the more players win, the more returns for those involved in the Fan Partner scheme.”
FansBet Head of Social Media & Marketing Andy Thompson added: “From the moment we met with Andrew we understood that this was a partner that could help us grow our business and raise the profile of FansBet and our unique proposition of giving 50% back of our net profits.”