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Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side.
Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership.
This is to see the logo of 32Red adorn the Middlesbrough FC first team jerseys, as well as adult replica shirts, with Unibet also securing branding rights as part of the deal.
The online sports betting site will display itself across the Boro first team training wear, in addition to the adult replica versions.
As well as seeing 32Red and Unibet take pride of place across the Hummel designed kit, fans are to also benefit through the agreement, via chances to win “unique, money can’t buy” opportunities.
Neil Banbury, General Manager of the UK at the Kindred Group, commented: “We are delighted to partner with Middlesbrough, a club steeped in tradition with some of the most passionate and loyal fans in the country.
“It will be an honour to see our brand adorn the kits at the famous Riverside as we look to support the team in going one further this season and gaining promotion back to the Premier League.
“We look forward to building on our history of successful football sponsorships by providing Boro fans the excitement and entertainment that has made 32Red an industry-leader in online casinos.”
Neil Bausor, Chief Executive at Middlesbrough FC, added: “We’re hugely excited by this partnership and how it can benefit all those involved, including our supporters.
“32Red is an innovative brand with a demonstrable interest in football, and we look forward to our relationship going from strength to strength over the next three years.
“We’d like to take this chance to thank the Kindred Group for their support.”
