LeoVegas has overhauled the user interface (UI) on its sportsbook by using a new open API from Kambi, the operator’s sports betting supplier since its June 2016 launch.
Kambi’s open APIs enable its customers to build on top of the sportsbook platform, affording them the key ability to innovate and differentiate in the market.
LeoVegas has taken this “unique opportunity” to redesign the UI across the board, refreshing each part of its sportsbook except for the betslip and racing pages, a section already revamped by Kambi ahead of this year’s Cheltenham Festival.
The actual betting product is the same, featuring Kambi’s odds, risk management and underlying technology, just with a different look, navigation, menu structure and improved loading times.
Kambi Chief Commercial Officer Max Meltzer said: “Kambi understands that for operators to truly differentiate themselves in a competitive marketplace, they require the ability to offer unique sports betting experiences. It’s for this reason we have built and developed our range of open APIs, empowering operators to innovate, experiment and build upon the Kambi platform.”
“This unique capability means that no two Kambi customers need look or feel the same, from a visual or product content perspective,” Meltzer continued. “In this particular instance, it has enabled LeoVegas to redesign their sportsbook client using our new offering API.”
LeoVegas CEO Gustaf Hagman added: “We are investing further in state-of-the-art technology in order to continuously develop the customer experience and to create conditions for strong growth.
“Together with our back-end platform, Rhino, we are maintaining our technological lead in the industry and continue to be the leading Game tech company by working with world class technology.”
Meanwhile, as part of Kambi’s strategic entry into the PASPA-less US, Kambi has signed a multi-year deal to provide its sportsbook and innovative technology to Rush Street Interactive. Launching within selected states where permitted, the deal covers the provision of online and retail services.
Kambi said Rush Street would also be leveraging its APIs as it looks to provide a unique product proposition to its online and retail players.