Kambi has signed a multi-year deal to provide its sportsbook and innovative technology to Rush Street Interactive, following the decision by the United States Supreme Court to fully repeal the country’s federal sports betting ban.
Launching within selected states where permitted, the deal covers the provision of online and retail services, in addition to stretching to markets outside of the US should international expansion ensue.
Kristian Nylen, Kambi Chief Executive, commented: “Kambi has long kept a close eye on the U.S. market, carefully building a business and technology to suit the likely state-by-state regulation of sports betting, as well as meet the requirements stakeholders have for a safe and secure sportsbook.
“This agreement with Rush Street Interactive, one of the most respected and innovative gaming companies in the US, is recognition that Kambi not only has online premium sports betting services ready to appeal to American sports enthusiasts, but those which will help protect the integrity of sports.”
Rush Street Interactive, operators of the online casino PlaySugarhouse.com within the regulated New Jersey market, falls under the Rush Street Gaming banner.
The Chicago based firm owns and operates four bricks and mortar casinos in three of the country’s largest states, New York, Pennsylvania and Illinois.
Richard Schwartz, President of Rush Street Interactive, states: “Rush Street Interactive was founded on the key principles of providing entertaining and memorable experiences to our customers, without compromising on integrity.
“Therefore, when deciding to launch a sports betting product, it was key we chose a partner who shared those principles, and at the same time provided us with the opportunity to launch a premier product firmly aligned with Rush Street’s focus on innovation and customer experience.
“In Kambi we are confident we have found that partner and, following the recent Supreme Court ruling, look forward to launching a high-quality sportsbook in the US, as well as other regulated markets internationally.”