Functionality first… BetBright implements ‘single mobile site’ across all devices

Irish independent online bookmaker, BetBright has announced that it will now operate under a ‘single mobile user interface’ across its existing verticals.

The announcement follows a major front-end system’s upgrade undertaken by BetBright in-house development team, with the operator launching a single interface which will optimise speed, functionality and user engagement.

“Users will benefit from a slicker and quicker experience as a result, as well as gaining access to additional features which had only been available on the mobile interface previously and not available on the old desktop system.” BetBright details in its upgrade.

From an operations perspective, BetBright will gain significant resources benefits with its development team functioning under a single code base, implementing all future deployments under one front-end system.

Updating stakeholders, Marcus Brennan, BetBright CEO, commented: “This is a very big and long-awaited step for us which brings many benefits firstly to the customer and secondly to the company in terms of efficiencies. Previously we had to develop features twice on two different code bases, once for mobile (app and mobile web) and once for desktops.

Due to resource demands, we had to make a difficult decision two years ago to stop progressing desktop and to focus on mobile, as a result our desktop was frozen in time and did not progress. Now in one single and very significant software release, we have caught up two years of missed progress on the desktop in one instant and moved to a single code base going forward. This is an incredible leap forward for our desktop users and it will accelerate our development roadmap and increase our efficiencies.”

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