McGregor KO… Betsafe wins BT Sport Industry PR Award

Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’  global marketing campaign.

The online bookmaker was recognised for executing the most effective and viral marketing campaign, utilising multiple media verticals, content and press coverage to promote its Floyd Mayweather vs Conor McGregor mega-fight promotions and betting markets.   

At a star-studded gala hosted in London last week, Betsafe marketing was awarded a prestigious ‘BT Sport Industry Award’, beating the likes of HTC, UK Racing, EA Sports FIFA and Lucozade for ‘best use of PR’ in marketing.

In 2017, Betsafe announced Irish MMA star ‘The Notorious’ Conor McGregor as its new global sports ambassador.

Securing McGregor as its new brand ambassador, Betsafe marketing gained one of the most actively followed and popular athletes in world sports.

Speaking to SBC, the bookmaker would detail its association with McGregor as a game-changer’ for Betsafe’s global brand and marketing.

Check Also

Betsson rides high on global profile following record Q3 performance

Betsson AB has continued its strong 2020 momentum after the Stockholm-listed online gambling group backed …

ANJ deepens Police cooperation with casino and racetrack security

L’Autorité Nationale des Jeux (ANJ), France’s new unified gambling regulatory authority, has entered into a …

Giancarlo Sergi: Education is a key factor in combating match-fixing

The most effective way to combat match fixing is to ensure that players are educated …