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Golden Race meets the online betting challenge in LatAm

Golden Race will target the increasing number of smartphone users in LatAm by focusing on “better interaction with online products”, and by appeasing the customer demand for more “dynamic access” to the consumption of data.

This comes after Golden Race, a provider of fixed odds virtual betting games solutions, used the recent (FADJA) in Bogotá to promote some new game concepts and gain an insight into the ongoing development of the LatAm gaming sector.

Bogotá is the capital city of Colombia, who’s national gaming regulator Coljuegos estimates turnover from online sports betting to be $40 million each month.

Whilst in Colombia, Golden Race considered two major factors at the show; the myriad regulatory regimes in Latin America and, crucially, player tastes from country to country.

Said the firm: “Golden Race has carried out some pilot tests to check which virtual sports and games were the most liked in the region. Results showed that two of the most popular virtual betting products are Dog Racing and Spin to Win.”

In terms of player habits, the company learned that while Latin America has some of the world’s fastest growing figures for smartphone penetration, customers still prefer to bet directly in brick and mortar betting shops.

“Consequently, the industry faces some challenges regarding betting penetration through mobile devices,” it said. “On one hand, we need to achieve more dynamic access for customers to the consumption of data.

“On the other hand, high quality tools are necessary to allow a better interaction with online products, while a solid network is also needed to enable easy transactions such as recharges and withdrawals.”

“Mobile optimisation lies in the development of innovations such as Golden Race’s ‘On Demand’ service that enables customers to play immediately after placing their bets, with no wait time between games.”

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