SBC News Voice of the Sports Betting Industry
Perform Group has partnered with bet365 to provide live and bespoke ICS-powered audio commentary and match insight for its players over the top of Perform’s live video streams.
The Stoke-based firm has followed Unibet and Fonbet as the latest operator to take advantage of Perform’s Custom Betting Commentary product. The service builds on the Watch & Bet live streaming service which includes La Liga, Ligue 1, WTA and FIBA basketball.
Designed to deliver all bet365 users a uniquely entertaining betting experience, it provides users with a single, free audio commentary channel as standard for selected events.
Andrew Ashenden, Perform Betting MD, said “We’re delighted bet365 has engaged our new service to deliver their ICS powered commentaries over the top of our streams in multiple local languages. This product is a great example of our drive to make worldwide sport and betting more entertaining & engaging on a local level.”
Ian Holding, Director of Independent Content Services Limited (ICS), said: “It has been really exciting to launch the new commentary service for bet365, starting in Italian and Spanish.
“Bespoke commentary focussed on live betting analysis and in-play opportunities is a fantastic innovation for punters and offers real value. We deliver commentary on any sport and in any required language and working with Perform on this new streaming service is a perfect partnership.”
