SBC News Voice of the Sports Betting Industry
Scientific Games Corporation has revealed its Cheltenham Festival figures, with its SG Digital OpenBet sportsbook processing a record number of account transactions.
The platform processed in excess of 38 million bets, an increase of almost ten percent on 2017, with the number of bets per minute placed through a single operator during the festival peaking at 15,800.
In addition, The Cheltenham Festival, a four day annual event in the United Kingdom’s National Hunt calendar, featuring eleven grade one races, saw 10.9 million bets placed during the Gold Cup, its culmination, which represented an increase of 2.3 million.
Keith O’Loughlin, Senior Vice President of Sportsbook and Platforms at SG Digital, said: “OpenBet has a proven track record for providing a robust performance during the world’s biggest sporting events, and I’m delighted that the latest figures show we have once again delivered scale and stability for our customers.
“The Cheltenham Festival is a hugely important sporting fixture for our customers. With such a vast volume of transactions to handle, there is no room for downtime. This year’s stats show that we have further cemented our position as a trusted and reliable provider.”
This follows a fresh double of lottery deals for the organisation, announcing the launch of the National Lottery of Kazakhstan a short time before being awarded a new five year contract for the provision of lottery services for the Southwestern state of Germany.
